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Such price premiums reflect the brand equity of reputable manufacturers.

Brand equity is strategically crucial, but famously difficult to quantify.

'Brand equity' is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more revenue simply from brand recognition; that is from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.

In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics.

Tickets will be distributed to the residents of Tel Aviv-Jaffa city, holders of "Digital" card on Monday 3 April, starting at , at the Tel Aviv-Jaffa Municipality building.

The remaining tickets were distributed to Eurovision Song Contest fans in Israel.

A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI.

While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets.

According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions.