(There are more than four kinds of meta tags, but some are less common or not relevant to web marketing).The four types we’ll discuss here are: Meta Keywords are an example of a meta tag that doesn’t make much sense to use these days.Fast forward to the 20th century and things got a little more romantic: Thursday night dance classes at the rec center, double features at the drive-in, staring longingly into each other’s eyes in the backseat of super cool car while REO Speedwagon serenades the starry night sky. Then, in 1998, Tom Hanks and Meg Ryan starred in You’ve Got Mail and introduced the world to the unthinkable: the idea that love can be found on the World Wide Web.

Google has also stated that keywords in meta descriptions won’t affect your rankings.

However, a compelling meta description tag could entice searchers to click through from the SERP to your site, especially if the description includes the keywords they were searching for.

This was known as "keyword stuffing." Google eventually got wise to this and decided in the end to devalue the tool.

These days Google doesn’t use meta keywords in its ranking algorithm at all, because they're too easy to abuse.

The only difference between tags you can see (on a blogpost, say) and tags you can’t see is location: meta tags only exist in HTML, usually at the “head” of the page, and so are only visible to search engines (and people who know where to look).

The “meta” stands for “metadata,” which is the kind of data these tags provide – data the data on your page.The part at the top, or “head” of the page, is where the meta tags would be.There are four major types of meta tags worth knowing about and we’ll talk about them all here. Others are worth using regularly, and will very likely increase your traffic by letting Google know who you are and what you provide.Let’s say you were googling the phrase “meta keywords” for example.You might encounter the following results: It’s important to note that the meta description tag won’t always show up in the results for a Google search (Google frequently picks a snippet of text from the page itself) but it’s useful in other ways.With this attribute, you're telling the search engines what to do with your pages: Meta tags aren’t hard to implement yourself – you don’t really need a programmer, just some experience with HTML.