—ask a friend to take one of you the next time you guys Do A Thing.

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Imagine dating like feeding a deer (I know this is a weird metaphor stick with me). “Funny” photos, like the kind where everyone else is smiling and you’re flicking off the photographer.

You want to hold your hand out and stay still, letting the deer come to you, realizing you’re open to giving it food. You don’t have to flirt via Tinder for weeks on end—some people aren’t good at messaging and that’s fine! Almost all attempts at conveying that you’re funny via a photo will fall flat. Post photos of you with groups of friends, or drinking a silly tropical drink, or playing with your niece or nephew.

The bar is unfamthomably low for you guys; take advantage of that. Last, the easiest thing to do to convince people that you’re a nice, normal guy is to smile in your photos.

I know it seems simple, but you’d be surprised how few men do it and how effective it is at selling us on the idea that you’re not dangerous. What this means for your bio: This may come as a shock, but if you put sexist stuff in your bio, we’re going to assume that you don’t like women.

If you'd prefer to keep your photo of you next to a Ferrari or winning 14th place in a World of Warcraft competition, then be my guest—I will not deny that there are lids for all pots—but I guarantee you'll get more matches if you head to the middle of the spectrum here. What this means when you message: Embrace flirting!

You should be shooting for fun to talk to—not impressive, or scolding, or explain-y. You shouldn’t be messaging anyone with a brag, humble or otherwise.

Men vastly underestimate how risky it can be for women to interact with dudes they don’t know, and the consequences of that reality. I mean, .) Perhaps contrary to popular belief, your job on a dating app is not to stand out, but rather to signal to someone that you’re not going to Buffalo Bill them.

Yes, hot is important, but don’t underestimate the power of giving off a Nice Guy With Normal Interests Who Showers kind of vibe. A catfish, who got that photo off of someone else’s Linked In. Being from Missouri, I know that guns are “a thing” for some men (and women), but for the majority of people swiping on you it reads as a future murder weapon.

Luckily for you, the bar for men on dating apps is truly subterranean, so you don’t have to change much about your approach to make a big impact, and I’m going to tell you exactly how to do it. Dating apps require someone to like one photo enough to look at more photos of you, and then like a good first picture.