Additionally, in speed-dating events where the characteristics of the daters varied much more, most participants did not follow up with any of their matches.Results observed in the world of online dating support this finding.

Know Your Environment One problem with both speed dating and online dating may arise from how we hunt for the things we want.

Some items can be found with a simple search targeted at objective qualities.

One speed-dating company in New York City, for example, holds a gathering almost every day.

Last year online coupon company Groupon hosted the world’s largest speed-dating event, with 414 attendees crammed into a restaurant in Chicago.

As you might imagine, I did not find the love of my life.

I made some beginner’s mistakes; however, I am not alone in having struggled with speed dating.

In essence, heuristics are ingrained rules of thumb that allow us to save effort by ignoring some of the information available to us when we evaluate our options.

For example, in those events with a relatively large number of participants, the researchers discovered that people attend predominantly to easily accessible features, such as age, height, physical attractiveness, and so forth, rather than clues that are harder to observe, for example, occupation and educational achievement.

Very generally speaking, good looks and youthful vigor are indeed useful metrics for mating because they signal health.

Yet if lifelong love is what you are after, a smorgasbord of singles might propel you to make stereotypical selections.

Even if meet-and-greet matching events might seem like the most efficient way to comb through many options at once, a wealth of data reveals that the context in which we make a choice weighs heavily on the outcome.