Communities exerted pressure on people to form pair-bonds in places such as Europe; in China, society "demanded people get married before having a sexual relationship" and many societies found that some formally recognized bond between a man and a woman was the best way of rearing and educating children as well as helping to avoid conflicts and misunderstandings regarding competition for mates.

Generally, during much of recorded history of humans in civilization, and into the Middle Ages in Europe, weddings were seen as business arrangements between families, while romance was something that happened outside of marriage discreetly, such as covert meetings.

Women eventually won the right to vote in many countries and own property and receive equal treatment by the law, and these changes had profound impacts on the relationships between men and women. In many societies, individuals could decide—on their own—whether they should marry, whom they should marry, and when they should marry.

From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.

Men and women became more equal politically, financially, and socially in many nations.

Today, the institution of dating continues to evolve at a rapid rate with new possibilities and choices opening up particularly through online dating.

The word "dating" entered the American language during the Roaring Twenties.

Social rules regarding dating vary considerably according to variables such as country, social class, race, religion, age, sexual orientation and gender.

Behavior patterns are generally unwritten and constantly changing.The protocols and practices of dating, and the terms used to describe it, vary considerably from country to country and over time.While the term has several meanings, the most frequent usage refers to two people exploring whether they are romantically or sexually compatible by participating in dates with the other.Accordingly, there was little need for a temporary trial period such as dating before a permanent community-recognized union was formed between a man and a woman.While pair-bonds of varying forms were recognized by most societies as acceptable social arrangements, marriage was reserved for heterosexual pairings and had a transactional nature, where wives were in many cases a form of property being exchanged between father and husband, and who would have to serve the function of reproduction.Cars extended the range of dating as well as enabled back-seat sexual exploration.