“This is because a toucher is perceived to be of higher status than the one touched.” Status, cool, got it.

DON’T: ONLY TALK ABOUT WHO YOU ARE Ah, yes, the written word.

“Playful screen names (eg, Fun2bwith) are universally attractive. According to the study, measures of success, such as educational attainment and income, are correlated with names that start with letters higher up in the alphabet.

Men are more attracted to screen names that indicate physical attractiveness (eg, Blondie, Cutie), whereas women are more attracted to screen names that indicate intelligence (eg, Cultured),” the authors write. Free suggestion: “Aaaaaaamazingly_attractive.” Some sites sort alphabetically, so your best bet is to start your username with letters in the first half, A through M.

There’s nothing unique, memorable or distinguishing. One of my favorite usernames was The Goose Whisperer, written for a client named Bobbi in 2005. So if you’re wondering how to come up with a clever name that gets attention, and attracts a like-minded person with a great sense of humor, I have an exercise that can help you come up with usernames just like the ones I mention above.

Bobbi had a farm with geese in the yard and instead of using The Horse Whisperer, which was way too overdone, we changed one word to great effect. It’s in Volume 2 of my Finding the One Online audio series, and is the cherry on top of your new online dating experience.

The researchers note that people are either ignored or pursued based on a quick look-over of a profile, so while a good photo matters, a good written description can really push the interest into action.

Don’t just blab about how great you (surely) are; go with a ratio of stuff about you to what you’re seeking.

DO: BE THOUGHTFUL ABOUT YOUR USERNAME People gloss over this one too often, and maybe it’s because we’re in a time when people tend to use their real names, or variations thereof, in many of their online interactions. Remember back to when picking your AIM username was a serious task?

It was your identity, your marker, and you’d better be happy with picking “DMX123” because you could be stuck with it for years.

it reflects that we have wildly different interests.

I also tend to steer clear of ones that include their astrological sign. In those cases, I might not avoid them just based on what’s in their profile.

Here’s how, per the researchers: crack a genuine smile (the kind that crinkles up your eyes a bit); tilt your head slightly; and, for women, wear red because that “enhances men’s attraction leading to significantly more contacts.” But don’t only post selfies, because, what else are you doing with your life besides taking pictures of your face? Women find a man more attractive when other women are smiling at him.